Football World Championship: Azul Brazilian Airlines promises price cap for tickets to Brazil
The Football World Championship in Brazil (12th June – 13th July 2014) is slowly creeping up. Hotel prices and flight prices are already drastically skyrocketing. Now the first airline has promised a price cap for flights to Brazil, which should help stop prices from getting too out of control.
Rio de Janeiro, Belo Horizonte, Brasília, Cuiabá, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Salvador da Bahia and São Paulo – these are the game locations for the football World Championship. More than half a million additional people will be out and about in these cities this summer. At this time, the prices for overnight accommodations in these areas will go through the roof. The prices are up to 5 times more expensive starting from the middle of June for tourists in Brazil. The increase in prices doesn’t just stop for Brazilian and international airlines. Tickets for the World Championship in Brazil are on average up to 200 percent more expensive. Some of the airlines have added new connections to Brazil for the coming season. British Airways and Brazilian carrier TAM offer direct flights right from London, while Air France and Alitalia have added connections from London with 1 stop in Paris and Rome respectively.
Class action lawsuit against Brazilian Airlines
In the last year, Brazilian Customer Affairs has rebelled against the enormous price increase and has filed a Class Action lawsuit against 4 national airlines. The government has also responded and offered airlines from abroad to also carry out Brazilian domestic flights during the World Championship. This should increase the competition and hopefully stabilise the ticket prices. So far these actions have remained manageable.
Azul guaranteed price cap for flights to Brazil
The first airline that has actually responded is the Brazil discount airline Azul Linhas Aereas. First founded in 2008, the airline promises a price cap for ticket prices during the World Championship. Accordingly, no flight will cost more than 999 Real. According to the current conversion rate, that means a maximum of £260 for a flight. Some other airlines are charging much more for their tickets. Azul Brazilian primarily serves domestic destinations with a system of more than 29 cities. International destinations of Azul include Bariloche and Buenos Aires.